Marketing/Social Media Coordinator

Welcome to Foss Group of Companies — Where Values Drive Everything We Do 

For over 60 years, the Foss Group of Companies has been a leader in the automotive industry, home to two trusted brands: Roy Foss and Foss National Leasing.  Our success is driven by our incredible team. These are dedicated and passionate individuals who embody our core values daily, building a reputation for excellence in retail, fleet, service, and innovation.

At Foss Group of Companies, we are guided by five principles:

• Glad to be here – We show up with positivity and pride. 

• Sweat the small stuff – Details matter, and we get them right. 

• Show up for each other – We succeed as a team. 

• Walk the talk – We lead by example. 

• Set the standard – We raise the bar. 

We are proud of the long-standing relationships we've built with our clients, customers, and our team members. When you join Foss Group of Companies, you're joining a company that leads with heart, acts with integrity, and invests in your growth. If you want a workplace where your impact is celebrated, you've found your next move.

Salary Range: - $50,000 - 60,000/yearly

Job Summary: 

The Marketing & Social Media Coordinator supports the day-to-day marketing of Roy Foss's three dealerships in Thornhill, Woodbridge and Aurora. Reporting to the Marketing Operations Manager, this person keeps marketing projects, events and materials running smoothly while also leading weekly social media content for all three stores.

On the marketing side, the coordinator plans and runs events on site, organizes company events such as holiday luncheons, new hire orientations and location openings, and supports local sponsorships and community events. They create flyers and other materials in Canva, order swag, gifts and employee apparel, proofread marketing materials, keep marketing files organized, and handle weekly print pickups.

On the social media side, the coordinator plans, films, edits and posts photo and video content, including customer deliveries and vehicle spotlights. They manage the content calendar and track results to keep improving.

The coordinator works closely with the marketing, sales, service and other departments to align with business priorities. This is a fully in-office role that requires being at all three locations every week, plus occasional Saturdays for events.

Location: Fully in office, rotating weekly between Roy Foss Thornhill, Roy Foss Woodbridge and Roy Foss Aurora Chrysler

About the Role:

Roy Foss is looking for an energetic, organized and creative Marketing & Social Media Coordinator to help bring our brand to life across all three locations. This role focuses mainly on social media content and events. You'll plan, film, edit and post content every week, show up in person to support events, and keep day-to-day marketing running smoothly. If you love being behind the camera, enjoy being where the action is, and take pride in getting the details right, we'd love to hear from you.

Key Responsibilities

Marketing Administration

• Proofread marketing materials, social posts, flyers and communications for accuracy, grammar and brand consistency.
• Organize and maintain marketing files, folders and digital asset libraries (photos, videos, logos, templates).
• Work with printers on print jobs, and pick up finished orders, usually once a week.
• Help the marketing department with general administrative tasks, scheduling and project tracking.
• Manage online and in-store merchandising, including showroom displays, point-of-sale materials, signage and promotional banners, and keep website and online promotions current across all three locations.

Events

• Help plan, coordinate and carry out customer, community and company events.
• Attend events in person to help with setup, teardown, logistics and on-site coordination.
• Support with quarterly private sale at each location.
• Capture photo and video content at events for social media and marketing use.
• Support company and employee events such as holiday and Christmas luncheons, new hire orientations, location openings, all-employee gatherings and group events.
• Support community involvement, including local sponsorships and community events, and share them on social media.
• Be available on certain Saturdays when events need you (occasional, not weekly, with advance notice).

Swag, Gifts & Employee Apparel

• Order promotional products, swag and gifts for events, customers and employees.
• Manage employee apparel inventory, including tracking stock, collecting sizes, placing orders and handing out items.
• Keep track of vendor relationships, order timelines and budgets for promotional items.

Social Media & Content Creation

• Visit all three dealerships (Thornhill, Woodbridge and Aurora) every week to capture content and make sure each store gets the marketing support it needs.
• Plan, create and publish social media content every week for all three locations.
• Record and edit short-form videos (Reels, TikToks, Stories) and take high-quality photos on site.
• Build and maintain a monthly content calendar, and review it regularly with the marketing department.
• Work with the marketing and sales teams to understand priorities, promotions and campaigns, and plan content to match.
• Collaborate with the service team and other departments as needed to highlight service offers, team members and location news.
• Work closely with the sales team on customer deliveries to capture delivery photos, short videos and customer interviews or testimonials (with customer consent).
• Create vehicle spotlight content featuring new arrivals, key features, and current offers and incentives.
• Make sure all content follows GM and Stellantis brand and co-op advertising guidelines.
• Schedule and manage posts with tools such as Hootsuite.
• Track, analyze and report on social media metrics (reach, engagement, follower growth, video views) and use what you learn to improve content.
• Monitor comments and messages and engage with the online community in Roy Foss's brand voice.
• Keep up with social media trends, platform features and best practices.

Graphic Design

• Create basic marketing materials in Canva, including holiday flyers, store closure notices, event promotions and social graphics.
• Handle ad hoc design requests from the marketing team and the locations.
• Make sure all materials follow Roy Foss brand guidelines.

Qualifications

Required

• 1 to 3 years of experience in marketing, social media or a related role (including internships or freelance work).
• AI savvy, comfortable using AI tools (such as ChatGPT, Claude, and the AI features in Canva and CapCut) for content ideas, captions, editing, design and everyday tasks.
• Proven experience creating social media content, especially short-form video.
• Hands-on experience with CapCut or similar video editing tools.
• Comfortable using Canva for design.
• Experience with social media scheduling tools such as Hootsuite.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn) and their analytics.
• Experience building and managing content calendars.
• Excellent written communication and proofreading skills, with strong attention to detail.
• Highly organized and able to manage several projects and deadlines at once.
• Available for occasional Saturday events.
• Valid driver's license and reliable transportation (for printer pickups and travel between locations).

Nice to Have

• Diploma or degree in Marketing, Communications, Media or a related field.
• Experience with other design or editing tools such as Adobe Photoshop, Illustrator, Premiere Pro or Lightroom.
• Experience planning or coordinating events.
• Experience in the automotive, retail or multi-location business industry.
• A portfolio of social media content, videos or designs

What We're Looking For

• A creative self-starter who is comfortable on camera and behind it.
• Someone who is hands-on and enjoys being on site and part of the action.
• A team player who works well with marketing, sales and staff at every location.
• Proactive, dependable, and on top of details and deadlines.

What We Offer: 

·       Competitive compensation and benefits package.

·       Employee team building and social events.  

·       Learning and development programs for all team members. 

·       Growth potential within our organization. 

·       Employee discount programs.

·       Foss purchase and service program.

·       Employee referral and recognition programs.

Our Commitment to Equal Opportunity

At Foss Group of Companies, we are dedicated to creating a workplace where everyone feels welcome and has the opportunity to thrive. We believe that a diverse and inclusive team is not only our strength, but it also drives innovation and helps us better serve our customers and community.

We are proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, or disability. Our commitment to equal opportunity extends to all aspects of employment, including hiring, training, promotion, compensation, and benefits.

Foss Group of Companies is committed to providing an inclusive, accessible work environment. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

We are committed to fostering a culture of fairness, equity, and respect for every employee and applicant.

Should you have any questions or concerns, you can reach out to HR@royfoss.com.