Sales Trainer

Welcome to FOSS — Where Values Drive Everything We Do 

For over 60 years, the FOSS Auto Group has been a leader in the automotive industry, home to two trusted brands: Roy Foss and Foss National Leasing.  Our success is driven by our incredible team. These are dedicated and passionate individuals who embody our core values daily, building a reputation for excellence in retail, fleet, service, and innovation.

At FOSS, we are guided by five principles:

• Glad to be here – We show up with positivity and pride. 

• Sweat the small stuff – Details matter, and we get them right. 

• Show up for each other – We succeed as a team. 

• Walk the talk – We lead by example. 

• Set the standard – We raise the bar. 

We are proud of the long-standing relationships we've built with our clients, customers, and our team members. When you join FOSS, you're joining a company that leads with heart, acts with integrity, and invests in your growth. If you want a workplace where your impact is celebrated, you've found your next move.

Salary Range: $85,000 - $115,000/yearly

About The Current Open Role

We are looking for a high-energy, process-driven Automotive Sales Trainer to act as the architect of the "Roy Foss Way." You won't just be teaching people how to sell; you will be capturing the DNA of our successful operations and codifying them into a scalable, repeatable Sales Playbook.

This role is 50% strategy (documentation and process design) and 50% execution (on-the-floor training and coaching). You will be the bridge between our legacy of excellence and our future growth across three locations.

What We're Looking For 

• Work with leadership to audit, refine, and document the end-to-end retail sales process—from initial lead capture to final delivery.
• Specifically document the unique B2B and commercial leasing workflows, creating a specialized playbook for our leasing division.
• Regularly update documentation to reflect changes in digital retailing, CRM tools, and market shifts.
• Lead the "Bootcamp" for all incoming sales consultants, ensuring they hit the floor with a deep understanding of our culture and sales mechanics.

• Conduct ongoing workshops for seasoned staff to sharpen closing techniques, product knowledge, and F&I integration.
• Rotate between our three locations to ensure process consistency and "Roy Foss" brand standards are met everywhere.

• Spend time on the showroom floor observing real-time interactions and providing immediate, constructive feedback.
• Train staff on high-level CRM hygiene, ensuring every lead is nurtured according to the playbook's cadence.
• Facilitate regular "game-tape" reviews and role-playing scenarios to handle objections and improve conversion rates.

What You'll Bring 

·        5+ years of experience in automotive sales or sales management. You must "speak dealer" fluently.

·        Proven experience in curriculum design or corporate training. You know how to make information stick.

·        Exceptional ability to document complex processes into simple, easy-to-follow manuals and visual guides.

·        A solid grasp of leasing structures, particularly in the commercial/national space, is a significant asset.

·        Expert-level proficiency with Automotive CRMs (e.g., Reynolds & Reynolds, DealerSocket, or PBS) and the Microsoft Office Suite.

What We Offer: 

·        Competitive compensation and benefits package.

·        Employee team building and social events.  

·        Learning and development programs for all team members. 

·        Growth potential within our organization. 

·        Employee discount programs.

·        Foss purchase and service program.

·        Employee referral and recognition programs.

Our Commitment to Equal Opportunity

At Roy Foss Automotive and Foss National Leasing, we are dedicated to creating a workplace where everyone feels welcome and has the opportunity to thrive. We believe that a diverse and inclusive team is not only our strength, but it also drives innovation and helps us better serve our customers and community.

We are proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, or disability. Our commitment to equal opportunity extends to all aspects of employment, including hiring, training, promotion, compensation, and benefits.

FOSS Automotive Group is committed to providing an inclusive, accessible work environment. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

We are committed to fostering a culture of fairness, equity, and respect for every employee and applicant.

Should you have any questions or concerns, you can reach out to HR@royfoss.com.